Our team

The People Behind Your Pipeline.

Every campaign is built and run by a real team. Real people, doing real work, with our AI agents on research, lists and replies.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Or get your pipeline plan in a 20 minute call

Guaranteed conversations with decision-makers, or we work for free.

What This Team Delivers.

Real figures from our own records.

10,171Positive replies for our clients, and counting
23%Reply rate on our best campaign
75%Of meetings booked within 24 hours of the reply
100+B2B clients worked with

Every reply is answered in 1 to 3 minutes, evenings and weekends included, with a person able to step in on any of them.

Meet the team

Founders and Team.

Amsterdam, London and Cape Town.

Jamie Petterson
Co-founder

Jamie Petterson

Jamie leads company strategy, new business, and the Gong team. The Gong team are the individuals who proactively reach out to prospects on behalf of clients, booking meetings by email, phone, and LinkedIn. Real people. Manual work. Assigned to every campaign.

Tim Thiele
Co-founder

Tim Thiele

Tim manages the campaign team end to end. From gathering leads and building prospect lists to creating and launching multichannel campaigns and delivering results for clients. If a campaign is running, Tim's team is behind it.

Celine Vorster
Head of client success

Celine Vorster

Celine is responsible for onboarding every new client and making sure campaigns deliver from day one. She manages client relationships, oversees meeting generation, and ensures every business we work with is getting the results we promised.

Luke Petterson
Sales and partnerships

Luke Petterson

Luke manages inbound enquiries, handles new client conversations, and develops partnerships. If you have reached out to Sales Boutique, there is a good chance you have already spoken to Luke.

Helen Grainger
Head of growth

Helen Grainger

Helen oversees Sales Boutique's own inbound and outbound pipeline. She is responsible for making sure we practice exactly what we sell. If our systems are not working for us, we have no business telling you they will work for you.

Sandra de Groot
Head of marketing

Sandra de Groot

Sandra leads all marketing activity at Sales Boutique. From brand and content to campaign strategy and lead generation, she makes sure the right businesses find us and understand what we do before they ever speak to the team.

Tatjana van Onna
Head of North America

Tatjana van Onna

Tatjana leads Sales Boutique's presence and campaign delivery across the North American market. She understands the decision-makers, the buying behaviour, and what it takes to earn a reply in that region.

Brent Gorridon
Data and analytics lead

Brent Gorridon

Brent builds and maintains the reporting infrastructure behind Sales Boutique. He turns conversation data into the insights businesses use to understand what is working, what is not, and how to improve their conversion rate.

Leigh-ann Rudlin
Support lead

Leigh-ann Rudlin

Leigh-ann is the first point of contact for any client that needs help. Fast, honest, and useful responses. We hold ourselves to the same standard we set for our clients.

Adam Adili
Sales development

Adam Adili

Adam opens the first conversation with the companies showing buying intent. He works the warm visitors and replies so no interested decision-maker waits.

Our AI agents

The Team Behind the Team.

Our agents research every account, build and verify the lists and answer every reply in minutes. People set the strategy, write the copy and handle every exception.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Or get your pipeline plan in a 20 minute call

Guaranteed conversations with decision-makers, or we work for free.

  • Research AgentStudies every account before it is contacted, so each message has a real reason to be sent.
  • List BuildingBuilds and verifies lists of the decision-makers who match your ideal client profile.
  • Reply DeskReads every reply, drafts the answer, offers real times and books the meeting into your calendar.
Reply desk09:14

Interesting timing. We are reviewing suppliers this quarter. What would a first call look like?

Great timing then. A first call is 20 minutes on where your pipeline comes from today. Would Tuesday at 10:00 or Wednesday at 14:30 suit?

Tuesday at 10 works.

Meeting bookedTuesday 10:00, invite sent
How we work

We Only Win When You Win.

That is not a sales line. It is how we run the business.

Measured on Outcomes, Every person on this team is measured on client outcomes, not activity.

Fixed, Not Invoiced, Campaigns that do not generate results get fixed, not invoiced.

In Writing, Guaranteed conversations with decision-makers, or we work for free. Two guarantees, both in your agreement.

Zero risk

Guaranteed Conversations or We Work for Free.

No long contracts. No risk on your side. Two guarantees in writing.

01

Conversation Guarantee

Qualified conversations with your ideal decision maker every month or we keep working for free.

02

21-Day Launch Guarantee

Your outbound campaign is live and active within 21 days or we work for free until it is.

4 New Clients Per Month

Want to Meet the Team Behind Your Campaign?

Start with your first campaign, free. Or get your pipeline plan in a 20 minute call.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Guaranteed conversations with decision-makers, or we work for free. Book a call