Launching a Sensitive Programme Across Four Sectors.
The Children’s Society needed to launch Act On Exploitation, a training product for organisations identifying child exploitation. The product existed. The go-to-market strategy did not.
No target organisations, no defined personas, no messaging, no clarity on which sectors to prioritise. We built the entire framework before a single message was sent.
Four distinct sectors, each with sector-specific campaigns targeting heads of safeguarding, security directors, and operations leaders. 144 qualified meetings booked across all four sectors.
“They understood the sensitivity of what we were trying to do. The messaging was considered, the targeting was precise, and the conversations we had were with exactly the right people.”
The Children’s Society