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For manufacturers

Conversations With the Accounts You Want to Supply.

We reach the engineers and buyers who sign off a new supplier, in your name, and book the meetings. Live in 21 days.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Or get your pipeline plan in a 20 minute call

Guaranteed conversations with decision-makers, or we work for free.

Your ideal account listVerified, researched
HResearchingChecking fit and signalsHead of EngineeringOEM, machinery, 201-500, DEOwns the spec
PResearchingChecking fit and signalsProcurement DirectorProcess plant, 501-1000, NLApproves suppliers
MResearchingChecking fit and signalsMaintenance ManagerFood and drink plant, 201-500, UKOwns uptime
MResearchingChecking fit and signalsManaging DirectorContract manufacturer, 51-200, UKSigns it off
Meeting booked, Thursday 11:00Head of Engineering, OEM Checked before it sent Reply desk
Who this is for

Built for Manufacturers Who Sell to Other Businesses.

You make something technical. A new account takes months to win and stays for years. Your sales team is small and the next show is months away.

Industrial and Engineering Manufacturers, Machinery, components, materials, process equipment, contract manufacturing, industrial services. Your buyers are engineers, plant managers, procurement and owners.

A Small Sales Team and Big Deal Sizes, One or two people on sales, busy looking after the accounts you already have. Each new account is worth a proper campaign.

Distributors and Trade Shows as the Route to Market, They work, and they decide who you meet. You want a direct line to the accounts you choose, between the shows.

Not for one-person workshops. The system is built for manufacturers with a team, a defined ideal customer and the capacity to take on new accounts.

Book a Call If that is your business, you are in the right place.
The problem

Growth Waits for the Next Trade Show.

The product is proven and customers stay for years. New accounts still arrive in bursts, through distributors and shows you do not control.

  1. 01

    The distributor owns the relationship.

    They sell what moves and they carry your competitors too. You hear about a lost account after the order has gone elsewhere.

  2. 02

    Trade shows are feast then famine.

    Three good days, a stack of badge scans, then months of silence while the follow-up waits behind the day job.

  3. 03

    Two sales people and a long cycle.

    Your sales people look after the accounts you have. Prospecting is what gets dropped when a customer calls. A cycle that runs for months needs a touch every few weeks, and nobody has the hours.

  4. 04

    The enquiry at 7pm goes cold.

    An engineer lands on your site after the shift, reads the datasheet and leaves. Most never fill in the form. The ones who do wait until Monday.

What that costs

Your order book is decided by who walks past your stand and which lines the distributor pushes.

Built for Long Cycles and Technical Buyers.

We open conversations with the people who specify, approve and sign off a new supplier, in your name, and keep them going for as long as the decision takes. You take the meetings.

Engineering sequenceOne per role, approved by you
  • Day 0 Email, from your inbox
  • Day 0 LinkedIn connection
  • Day 2 LinkedIn message
  • Day 4 Call
  • Day 7 Follow-up email
Outbound

Direct to the Accounts You Want, A verified list of the OEMs, plants and contractors you want to supply, with the engineer, the buyer and the owner at each one. Email, LinkedIn and calling in your name, in copy you approve, with a follow-up rhythm built for a long cycle.

  • Email, LinkedIn and calling
  • Written for you, approved by you
  • Paced to your buying cycle
AI agent on your site19:04

Can you supply to our drawing, and what is the lead time on a first batch? We are specifying a new line.

Yes, we work to customer drawings. The quickest answer on lead time is 20 minutes with our engineering lead to confirm the spec. Would Tuesday at 09:30 or Wednesday at 14:00 suit?

Wednesday at 14:00, please.

Meeting bookedWednesday 14:00, invite sent
Inbound

Catch the Ones Already Looking, Most visitors never fill in a form. We see which companies are on your website, reveal the person who decides, and reach them the same day, automatically, hottest visitors first. An AI inbound agent answers the engineer reading your datasheet at 7pm and books the call.

  • Companies only, never individuals
  • Answers at 7pm, books the meeting
  • Hottest visitors first
Reply desk09:14

Our approved supplier review is a few months out. Happy to have a first conversation before then. What would it involve?

A first call is 20 minutes on what you buy today, where the gaps are and whether we fit your approved supplier list. No pitch. Would Tuesday at 10:00 or Thursday at 11:00 suit?

Thursday at 11 works.

Meeting bookedThursday 11:00, invite sent
The reply desk

Every Reply Answered in 1 to 3 Minutes, Day and night, with a person on every exception. A buyer who asks for a datasheet, a lead time or a first call hears back before the thread goes cold, with two times to choose from. Spec questions go to a person. Every message is checked before it sends.

  • Answered in 1 to 3 minutes
  • Objections handled
  • A person on every exception
Your calendarNext week
MonTueWedThuFri
  • 10:00Head of Engineering, OEM
  • 14:00Procurement Director, process plant
  • 11:00Maintenance Manager, food and drink
  • 09:30MD, contract manufacturer
The meetings

In Your Calendar With Notes, First calls land in your calendar, or your sales engineer's, with notes on the company, the person and what they asked. You walk in prepared. The system runs every day, with or without you at your desk.

  • Booked in your calendar
  • Notes on every lead
  • Runs every day

Real Numbers From Our Own Records.

The system behind every industrial campaign we run, measured on positive replies from buyers.

10,171Positive replies for our clients, and counting
59%Of LinkedIn requests accepted on our best campaign
23%Reply rate on our best campaign
75%Of meetings booked within 24 hours of the reply

Every figure is real, from campaigns we run. Positive replies are buyers saying yes, tell me more, or let us talk, on email and LinkedIn. Replies are answered in 1 to 3 minutes, with a person able to step in on any of them.

Guaranteed conversations with decision-makers, or we work for free. Read the guarantee

146 Conversations With Industrial Buyers in Three Months.

Results from a campaign we built and ran for an industrial client.

Proving Outbound Works in Industrial B2B.

Online Plastics Group operates in industrial and manufacturing with no previous experience of structured multichannel outbound. Their goal was to find out, quickly, whether outbound could work in a traditional industrial sector in the Netherlands.

We ran a multichannel campaign targeting engineers, operations directors and founders. In three months it generated 146 qualified conversations across manufacturing, construction, agriculture and civil engineering, all in the Netherlands. Outbound was validated as a channel for industrial B2B.

“We were not sure outbound could work for an industrial business like ours. Within three months, we had more qualified conversations than our inbound had generated in the previous year. It changed how we think about growth.”

Online Plastics Group
Sample companies reached
Bosch BetonBurnex ServiceAVL MotionSiemensAircrete EuropeRusch Cranes
Read the full case study
The numbers

Four Things You Can Hold Us To.

An industrial account takes months to win and stays for years. We measure the system on the conversations that start one, and we put the rest in writing.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Or get your pipeline plan in a 20 minute call

Guaranteed conversations with decision-makers, or we work for free.

Positive repliesWhat we countBuyers Saying Yes, Tell Me More, or Let Us Talk.

Opens and clicks tell you nothing about an account. A positive reply from the engineer who owns the spec does. That is the number we are judged on.

1 to 3 minReply timeDay and Night.

A buyer who replies at 7pm from the plant hears back before they close the laptop. A person steps in on every exception.

21 daysLaunch windowFrom Kick-Off to Live.

List built, copy approved by you, email, LinkedIn and calling live. Miss it and we work for free until it launches.

4New clients a monthFull Attention on Every Launch.

We only onboard 4 new clients a month, so your campaign is built by the people who will run it.

Live in 21 Days.

From kick-off to the first meetings. No delays.

  1. Day 1

    Kick-Off

    We map your ideal client, your offer and what a great meeting looks like.

  2. Week 1

    Data and Research

    Our agents research the market and we build verified lists of decision-makers.

  3. Week 2

    Messaging

    Copy is written for each channel and sent to you for approval.

  4. Week 3

    Launch

    Email, LinkedIn and calling go live. The inbound agent goes live on your site.

  5. Day 21 Onwards

    Meetings

    Replies answered in minutes and meetings booked into your calendar.

Book a Call 20 minutes to see if the system fits your business. We only onboard 4 new clients per month.

Questions We Get Asked.

Our sales cycle runs a year or more. Does this still make sense?

It makes more sense. A long cycle means the conversation has to start long before the budget is set, and it needs touches every few weeks that your sales people do not have time for. We open the conversation early, keep it warm, and book the first call the moment the buyer says yes.

Budgets are set once a year. What if the timing is wrong?

Few buyers are in a buying window when you first reach them, in any sector. A first conversation now puts you on the shortlist for the next budget round and on the approved supplier list before the tender goes out. A reply that says come back after the budget round gets a note in the diary, and we do.

Will outreach under our name damage the brand?

A template blasted at a bought list would. What goes out is a short, researched message to the person who owns the spec at a company you chose, in copy you approved before it sent, from inboxes we set up and manage for you. Every reply is checked before it goes. It reads like a supplier doing its job properly.

What about GDPR and compliance?

We write to people in their business role at companies that match your ideal customer, with a clear reason and a way to say no. On your website we see companies, never individuals, and we find the right decision-maker at each one with a verified email and LinkedIn. You approve the targeting and the copy before anything goes out.

We tried outbound before. It did not work.

Tell us what went out. Usually it was one template to a bought list, asking for the order in the first email, with replies left unanswered for days. Each of those kills a campaign in any sector. One industrial client with no outbound history came to us to test the channel. In three months the campaign generated 146 qualified conversations across manufacturing, construction, agriculture and civil engineering, all in the Netherlands. The full campaign is on this page.

Our market is tiny. Everyone already knows us.

Small markets are the best case. A few hundred accounts is a list we can research one by one: the right engineer, the right buyer, the plant they run and what they buy today. Being known is different from being in the running, and a well-timed message to the person who signs off a new supplier is how you get back in it.

Do we have to hand it all over?

No. There are two ways to work with us. We Do It For You: our team and our AI agents run the whole thing and you take the meetings. Do It Yourself: the same system, data and copy, with your own sales person driving it. You can switch to fully managed whenever you want us to take over.

What is the free first campaign?

Leave your work email. Within 48 hours we send you 100 hand-picked decision-makers who match your ideal customer, each with the first message we would send them. No call, no card, and it is yours to keep whether or not we work together.

What is the guarantee?

Guaranteed conversations with decision-makers or we work for free. The full terms are on the guarantee page.

4 New Clients Per Month

Fill the Months Between Trade Shows.

Start with your first campaign, free, or get your pipeline plan in a 20 minute call. No commitment. No pitch. A straight answer on whether this fits how you sell.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Guaranteed conversations with decision-makers, or we work for free. Book a call