Case Studies | Sales Boutique

Built at Scale. Measured on Quality.

Every figure is a real pull from our own records.

10,171

Positive replies for our clients, and counting.

Buyers saying yes, tell me more, or let us talk. Only replies we tagged as positive count.

59%

Of LinkedIn requests accepted on our best campaign.

209of 354

Decision-makers who said yes to connect, from one campaign.

23%

Reply rate on our best campaign.

2,180 people contacted, 162 positive replies.

8x

More meetings per person from changing one thing: the ask.

15.4Coffee to swap ideas1.9Insight pitch

Meetings per 1,000 people. Same sender, same market, only the ask changed.

75%

Of meetings booked within 24 hours of the reply.

Every reply answered in 1 to 3 minutes, so buyers are booked while they are keen.

15 of 16

Clients where LinkedIn beat email on reply rate.

Same clients, both channels run side by side.

Five Campaigns. Five Results.

Same system every time: data, messaging, multichannel outreach, meetings.

01Creative agencyAgency

£155,000New revenue in 90 days

12.5x ROIMultichannelBenelux

The campaignMultichannel, buyer intent

Day 0 Campaign live across Benelux
Day 26 First conversation
Month 2 Deal one closed, £70,000
Month 2 Deal two closed, £85,000

01 / 05Outbound | Creative agency

Creative Agency

£155,000 New Revenue in 90 Days.

£155,000 in new revenue
2 deals secured in 2 months
12.5x return on investment

Campaign duration: 26 days to first conversation
Deals closed: 2
New revenue: £155,000
ROI: 12.5x after month three

The situation
- Creative agency with strong product-market fit in Benelux.
- Growth had stalled entirely.
- Relied on inbound and founder-led activity for all new clients.
The problem
No outbound system. No consistent way to reach new prospects. The pipeline was entirely dependent on who happened to find them.
- No outbound process in place.
- No structured way to reach new decision-makers.
- Pipeline fully dependent on referrals and inbound luck.
The outcome
- 26-day multichannel campaign launched across Benelux.
- ICP organisations identified using buyer intent signals.
- Two deals closed within the first two months of activity.
- £70,000 and £85,000 secured from a single campaign.

One campaign. Two clients. £155,000 in new revenue. 12.5x ROI.

“Before working with Sales Boutique, all our growth came from inbound and referrals. Within weeks, we were speaking to companies we had never reached otherwise. Two deals closed quickly and the ROI has been undeniable.”

Client, Creative agency

02ElgentosMagento agency

£230,000Annual revenue from a single meeting

132-day sales cycleOutboundNL, Belgium, Nordics

Highlite GroupOne meeting, one campaign

Meeting bookedDay 1
Presented
Negotiated
ClosedDay 132

Closed in 132 daysAnnual revenue, from one meeting

02 / 05Outbound | Magento agency

Elgentos

A Single Meeting Turned Into £230,000 Annual Revenue.

35 qualified meetings booked
£230,000 annual revenue from one deal
Highlite Group closed in 132 days

Meetings booked: 35
Markets: Netherlands, Belgium, Nordics
Deal value: £230,000 annual revenue
Sales cycle: 132 days

The situation
- Specialist Magento ecommerce agency based in the Netherlands.
- Deep technical expertise but no structured outbound approach.
- Growth depended entirely on referrals and existing network.
The problem
Like many technical agencies, Elgentos had a product worth selling but no consistent system to reach the companies who needed it.
- No outbound process to reach new clients.
- Entirely reliant on referrals and warm introductions.
- No presence in adjacent markets across Belgium and the Nordics.
The outcome
- 35 qualified meetings booked in the first month.
- Campaigns ran across Netherlands, Belgium, and the Nordics.
- Meeting booked with Highlite Group, a major entertainment industry player.
- Elgentos presented, negotiated, and closed: £230,000 annual revenue.

One meeting from one campaign. £230,000 in annual recurring revenue. A 132-day sales cycle that was worth every day.

Notable companies reached

FC GroningenTanitaMyParcelVismaBedre NaetterHighlite Group

03The Children's SocietyNGO

144Meetings with some of the UK's biggest brands

4 sectorsEmail and LinkedInUK

Meetings bookedFour sectors

Barclays
Boots UK
DHL
Dyson
Morrisons
Chelsea FC
BNY Mellon
Avis Budget Group

EnterpriseFinanceRetailTransport

03 / 05Outbound | NGO

The Children's Society

144 Meetings With Some of the UK's Biggest Brands.

144 qualified meetings booked
4 industry verticals targeted simultaneously
Meetings with 15+ FTSE 100 brands

Meetings booked: 144
Verticals: 4
Sectors: Enterprise, finance, retail, transport

The situation
- The Children's Society needed to launch Act On Exploitation.
- A new training product for organisations identifying child exploitation.
- Decision-makers spanned four distinct sectors with different concerns.
The problem
The product existed. The strategy did not. No target organisations, no defined personas, no messaging, and no clarity on which sectors to prioritise first. We created the entire go-to-market framework before a single message was sent.
- No GTM strategy, outbound capability, or campaign infrastructure.
- Four entirely different sectors requiring sector-specific approaches.
- Sensitive subject matter requiring careful, considered messaging.
The outcome
- Sector-specific campaigns built for each of the four verticals.
- Targeting heads of safeguarding, security directors, and operations leaders.
- Multichannel outreach across email and LinkedIn.
- 144 qualified meetings booked across all four sectors.

A sensitive product. Four completely different sectors. 144 meetings with decision-makers at some of the UK's most recognisable organisations.

Notable meetings

BarclaysBoots UKDHLDPD UKMorrisonsDepopDysonChelsea FCBNY MellonCard FactoryAvis Budget GroupCaledonian SleeperChiltern RailwaysBidfood

04Online Plastics GroupIndustrial B2B

146Conversations with industrial buyers in three months

4 industriesMultichannelNetherlands

Industrial buyersNetherlands

Reaching outMultichannelManufacturingEngineers, operations directors, foundersTalking

Reaching outMultichannelConstructionEngineers, operations directors, foundersTalking

Reaching outMultichannelAgricultureEngineers, operations directors, foundersTalking

Reaching outMultichannelCivil engineeringEngineers, operations directors, foundersTalking

Outbound validatedA viable channel for industrial B2B

04 / 05Outbound | Industrial B2B

Online Plastics Group

146 Conversations With Industrial Buyers in Three Months.

146 qualified conversations generated
4 industrial sectors reached
New market validated in 3 months

Conversations generated: 146
Industries reached: 4
Market: Netherlands
Sectors: Manufacturing and construction

The situation
- Online Plastics Group operating in industrial and manufacturing sector.
- No previous experience with structured multichannel outbound.
- Goal was to validate the outbound channel quickly in the Netherlands.
The problem
Could outbound work for an industrial B2B company in the Netherlands? They needed an answer fast, without committing to a long process before seeing results.
- No existing outbound system or campaign experience.
- Unclear whether outbound would work in a traditional industrial sector.
- Needed rapid validation before committing further investment.
The outcome
- Multichannel campaign targeting engineers, operations directors, and founders.
- Outreach across manufacturing, construction, agriculture, and civil engineering.
- 146 qualified conversations generated across the Netherlands.
- Outbound validated as a viable channel for industrial B2B in three months.

A sector that had never tried outbound. A market that needed validating. 146 conversations in three months proved both were possible.

Sample companies reached

Bosch BetonBurnex ServiceAVL MotionSiemensAircrete EuropeRusch Cranes

05Layers StudioUX and branding agency

70Qualified meetings booked after the pivot

Data-driven pivotOutboundNorth East England

Campaign angleRead from the data

UX specialismThe first campaignLimited traction

Pivot

Branding specialismNew targeting, new messaging70 meetings

Recent funding Small marketing teams High growth

05 / 05Outbound | UX and branding agency

Layersstudio

Pivot, Adapt, Win. How We Found the Right Message for Layers Studio.

70 qualified meetings booked post-pivot
Underperforming campaign identified and rebuilt
Immediate traction following the pivot

Meetings booked: 70
Approach: Data-driven pivot
Region: North East England
Result: Immediate traction post-pivot

The situation
- Layers Studio is a UX and branding agency in the North East of England.
- Initial outbound campaign focused on their UX specialism.
- Early data showed limited traction with the UX angle.
The problem
Rather than continue with a campaign that was not performing, we stopped, analysed the data, and found a better path.
- UX-focused messaging failing to generate sufficient traction.
- Campaign data pointing toward a different positioning opportunity.
- Needed a fast pivot without losing campaign momentum.
The outcome
- Identified branding as a higher-traction angle from thousands of data points.
- Targeted companies with recent funding, small marketing teams, and high growth.
- Rebuilt campaign around branding specialism with new targeting and messaging.
- 70 qualified meetings booked following the pivot.

Outbound is not a set-and-forget system. When something is not working, we find out fast and fix it. That is the difference between a campaign and a proper outbound engine.

Want results like these?

Start With Your First Campaign, Free.

100 hand-picked decision-makers who match your ideal customer, each with the first message we would send them, delivered within 48 hours.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Or get your pipeline plan in a 20 minute call

Guaranteed conversations with decision-makers, or we work for free.

Your first campaignWithin 48 hours

CHand-pickingChecking fitCommercial DirectorLogistics, 201-500, UKMatches

HHand-pickingChecking fitHead of SalesSaaS, 51-200, NLMatches

MHand-pickingChecking fitManaging PartnerLegal, 11-50, UKMatches

First message, to the Commercial Director

Noticed you opened a second site this year. Worth 20 minutes on how the supplier list is holding up?

100 decision-makersEach with the first message we would send

More From Our Records.

Anonymised results from campaigns we built and ran.

13meetings from 557 people contacted

23.3meetings per 1,000

3.6%positive reply rate

Managed IT

13 Meetings From 557 People, A South African managed IT provider. The MD wrote to fellow leaders in his city and offered coffee.

23.3 meetings per 1,000
3.6% positive reply rate
557 people contacted

37meetings from one campaign

8.8per 1,000 people

4,198people contacted

Brand agency

37 Meetings From One Campaign, A Dutch brand and design agency. The MD shared a senior strategist's ideas with each prospect.

37 meetings
8.8 per 1,000 people
4,198 people contacted

Book a Call Campaign live in 21 days. Guaranteed conversations with decision-makers or we work for free. We only onboard 4 new clients per month.

Questions We Get Asked.

Are these real campaigns?

Yes. Real companies, real decision-makers, real revenue. Every figure on this page is as the client reported it to us, and the homepage figures are real pulls from our own records.

How quickly could we see results like these?

Your campaign is built, launched and generating conversations within 21 days of onboarding. The creative agency above had its first conversation 26 days in, and two deals closed within the first two months.

What do the figures mean?

Every figure is real, from campaigns we run for our clients and for ourselves. Positive replies are buyers saying yes, tell me more, or let us talk, on email and LinkedIn. Where we quote a best campaign, we say so.

What is your first campaign, free?

Leave your work email and we hand-pick 100 decision-makers who match your ideal customer, each with the first message we would send them, delivered within 48 hours. No call, no card, and it is yours to keep whether or not we work together.

What is the guarantee?

Guaranteed conversations with decision-makers or we work for free. The full terms are on the guarantee page.

What Our Campaigns Deliver.