Our story

Built by People Who Fill B2B Pipelines.

We did not start with a product. We started with revenue: fifteen years of filling B2B pipelines, now run as one system by our team and our AI agents.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Or get your pipeline plan in a 20 minute call

Guaranteed conversations with decision-makers, or we work for free.

Reply desk09:14

Interesting timing. We are reviewing suppliers this quarter. What would a first call look like?

Great timing then. A first call is 20 minutes on where your pipeline comes from today. Would Tuesday at 10:00 or Wednesday at 14:30 suit?

Tuesday at 10 works.

Meeting bookedTuesday 10:00, invite sent

Built at Scale. Measured on Quality.

Every figure is a real pull from our own records.

10,171Positive replies for our clients, and counting
59%Of LinkedIn requests accepted on our best campaign
28%Of positive replies become meetings
100+B2B clients worked with

Plus 2,000,000+ emails sent. Only replies we tagged as positive count: buyers saying yes, tell me more, or let us talk.

How we got here

How Sales Boutique Came to Exist.

From 2008 to today.

  1. 2008
    Chapter 01

    Lead Generation, From the Ground Up.

    Fifteen years and thousands of campaigns, with one pattern that never changed: businesses generating real demand and losing it before a conversation ever started.

  2. 2023
    Chapter 02

    Sales Boutique Is Founded.

    Built on those years of campaigns and over 100 B2B clients helped to win new business. Outbound, inbound and pipeline generation under one roof.

  3. 2024
    Chapter 03

    The Gap Was Not Demand. It Was Conversion.

    Businesses were generating real interest and losing it: inbound lost on their own websites, outbound run inconsistently with no real system. The problem was not effort. It was infrastructure.

  4. 2025
    Chapter 04

    The B2B Client Acquisition Engine Is Built.

    A complete outbound and inbound system for B2B businesses across multiple sectors. Outbound reaches the decision-makers you want, inbound captures the ones already looking, and together they fill your pipeline from both directions.

Why it works

This Is Not Theory. It Is Pattern Recognition.

Three patterns we have watched work at scale, built into one system.

Your launchLive in 21 days
Day 21of 21
  • Day 1Kick-off
  • Week 1Lists verified
  • Week 2Copy approved
  • Week 3Live on every channel
Replies answered in 1 to 3 minutes
21 days

Speed, Outbound live in 21 days. Every reply answered in 1 to 3 minutes, so no moment of intent fades.

Your listChecked before launch
CCheckingFit, role and signalsCommercial DirectorLogistics, 201-500, UKFits your ICP
HCheckingFit, role and signalsHead of SalesSaaS, 51-200, NLFits your ICP
OCheckingFit, role and signalsOffice ManagerRetail, 11-50, UKRemoved
CCheckingFit, role and signalsCOOHealthcare, 201-500, IEFits your ICP
Approved by you before a message is sent
Approved lists

Qualification, Every list is approved before launch and every visitor qualified before booking. Only decision-makers who fit reach you.

Your weekNothing missed
MTWTFSSOutboundMonday to FridayInbound agent24 hours a dayReply deskSeven days a week
Evenings and weekends included
7 days a week

Coverage, Outbound Monday to Friday. Inbound 24 hours a day. The reply desk seven days a week.

From the founders

We Did Not Want to Build Another Agency. We Wanted to Build Something Businesses Could Not Live Without.

We kept seeing B2B businesses doing great work, generating real demand, then losing it because nobody had the system to capture it. We built Sales Boutique to fix both sides at once: reach the right companies, and capture the ones already looking. If it is not the right fit, we will tell you. If it is, we will make sure it works.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Or get your pipeline plan in a 20 minute call

Guaranteed conversations with decision-makers, or we work for free.

Jamie Petterson
Jamie PettersonCo-founder, Sales Boutique
Tim Thiele
Tim ThieleCo-founder, Sales Boutique

Three Offices. One Focus.

Amsterdam, London and Cape Town.

Headquarters · NL

Amsterdam

H.J.E Wenckebachweg 6v6, 1096AN, Amsterdam, Netherlands

amsterdam@salesboutique.io
UK and Europe · UK

London

167 City Rd, London EC1V 1AW, United Kingdom

london@salesboutique.io
Operations · ZA

Cape Town

50 Long St, City Centre, Cape Town, 8000, South Africa

capetown@salesboutique.io
Zero risk

Guaranteed Conversations or We Work for Free.

No long contracts. No risk on your side. Two guarantees in writing.

01

Conversation Guarantee

Qualified conversations with your ideal decision maker every month or we keep working for free.

02

21-Day Launch Guarantee

Your outbound campaign is live and active within 21 days or we work for free until it is.

4 New Clients Per Month

Let Us Run Your Go-To-Market. You Take the Meetings.

Start with your first campaign, free. Or get your pipeline plan in a 20 minute call.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Guaranteed conversations with decision-makers, or we work for free. Book a call